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The engineers
behind the scenes.

Since 2019, our team of former Meta, LinkedIn, and IBM engineers has built marketing technology that agencies run under their own names, for some of the biggest brands in the world. MentionMethod brings that experience to AI, built to work hand in hand with brands and the agencies behind them.

At a glanceBuilding now
  • Ex-Meta, LinkedIn, and IBM engineersBuilding marketing technology since 2019
  • Powering agencies behind the scenesOur tools run inside agency platforms, under their names
  • The world’s first Intermix ModelingOptalX optimizes media for short- and long-term impact
  • Advised by top brand marketersIncluding a former CMO of the LA Clippers and PepsiCo West
Our team’s track record

Before MentionMethod, our team built OptalX. While still in beta, that first platform quickly caught the attention of brands like Amazon Prime Video, Foot Locker, WarnerMedia, and Guaranteed Rate (now Rate.com).

Amazon Prime Video Warner Bros. Discovery Guaranteed Rate Disney
How we work

Built to power the agencies behind great brands.

Much of our work runs quietly inside agency platforms. Agencies license OptalX and AICI, often under their own names, and use them for clients that include some of the biggest brands in the world. MentionMethod carries that same partnership forward, whether you work with us directly or through your agency.

Our story

From measurement to influence.

Your website is only part of the story AI tells about you. We built the way to shape the rest.

2019 · OptalX

We started with media optimization.

OptalX introduced the world’s first Intermix Modeling technology. It goes beyond measuring what happened: it helps marketers forecast, optimize their media mix, and see the big picture, from the conversions a campaign drives this week to the brand equity that pays off months later, down to the campaign, audience, creative, and keyword.

AICI

Then we made AI visibility actionable.

As buyers started asking AI for recommendations, we built AICI, the AI Competitive Index. It was one of the first tools to go past monitoring, auditing a brand’s full digital footprint and turning gaps into clear action steps. Those fixes worked, and most of them lived on properties a brand already owned.

Today · MentionMethod

Now we go beyond what you own.

AI leans heavily on what other people say, in articles, reviews, forums, and threads a brand does not control. MentionMethod turns ad spend into the mentions that shape those AI answers, then measures how they grow over time.

The people behind it

Quiet builders, proven backgrounds.

A small team that has spent years building behind the scenes, guided by marketing leaders who have run some of the world’s best-known brands.

Advisors

Claudia, advisor

Claudia

Advisor
  • Former CMO, LA Clippers and Intuit Dome
  • Former CMO/VP of Marketing, PepsiCo West Division
  • 20+ years leading global consumer brands

Claudia oversaw brand, marketing, communications, content, and fan engagement for the LA Clippers and Intuit Dome, after 18 years at PepsiCo leading brands including Pepsi, Gatorade, Doritos, Lay’s, and Cheetos.

Donald, advisor

Donald

Advisor
  • C-level leader across marketing and growth
  • Multiple successful company exits
  • Former principal owner, Matchwell (acquired)

Donald has launched and scaled companies through high-growth transitions and exits, with expertise in brand strategy, go-to-market, revenue operations, demand generation, and AI-driven marketing automation.

Highlighted team

Steven, founding engineer

Steven

Founding Engineer

Led the IBM team that built dashboards for the Red Hat Marketplace, then joined Policygenius’s technical leadership to scale engineering after its $100M+ raise.

IBMRed HatPolicygenius
Steven, founding engineer

Steven

Founding Engineer

Software engineer and data scientist with tenures at Facebook, Yelp, and Square, and a master’s in data analytics and machine learning from the University of San Francisco.

FacebookYelpSquare
Yu, founding engineer

Yu

Founding Engineer

Builds and scales high-performance systems. Worked on LinkedIn’s advertising platform, with engineering and data science roles at Headspace and a $30M-backed marketing technology company.

LinkedIn AdsHeadspace
Travis, business development

Travis

Business Development

More than a decade in paid media, with a long history working alongside agencies and some of the world’s largest brands. He has also co-founded and run his own performance marketing agency for years.

Paid mediaAgency founder
Kevin, advising engineer

Kevin

Advising Engineer

CTO at RightCharge who founded and sold his own technology company. Previously Head of Engineering at Instrumental and FRTYFVE, and an engineer at Samsung, with deep experience building engineering teams from the ground up.

RightChargeSamsungInstrumental

Want to meet more of the team?

Book a demo and we will introduce you to the people building MentionMethod.

Book a Demo
Our mission

Help every brand earn its place in the answers AI gives.

The same team that has powered agencies and brands for years, now focused on the newest place buyers look for answers.

Convert ad spend to mentions in AI answers.

Built by ex-Facebook, LinkedIn, and IBM engineers
Influence answers across ChatGPTGeminiPerplexityClaudeCopilot

© 2026 MentionMethod. A product of OptalX, LLC. All rights reserved.