When AI answers questions about your category, it leans heavily on sources you don't control. Your own website is usually a small slice of what gets cited, while earned media makes up most of it.
Estimates vary by prompt, category, and AI platform.
MentionMethod helps brands influence the third-party content shaping AI answers through two workflows:
Reach the readers of AI-cited content. MentionMethod uses engaging ads to influence the conversation among people consuming the content LLMs rely on, driving organic comments and brand mentions that LLMs can see and potentially cite.
Reach the journalists, editors, and contributors behind AI-cited earned media. MentionMethod identifies the writers shaping the content LLMs rely on and targets them with ads designed to influence future coverage and brand mentions.
MentionMethod finds the content shaping AI answers, turns it into actionable media strategy, and keeps it current as the landscape shifts.
We define the questions and conversations where your brand needs to appear, then keep refining which prompts to add, remove, or prioritize.
We map the articles, publications, forums, Reddit threads, and other sources LLMs cite across your prompts.
Consumer Targeting reaches people directly on cited URLs. Writer Influence reaches the journalists, editors, and creators behind influential content.
We turn those insights into targetable audiences, inventory, and placements built around your brand and objectives.
Launch with a private marketplace Deal ID in your DSP of choice, or let MentionMethod build, launch, and manage the campaign.
The MentionMethod technology refreshes influential URLs, audiences, and your prompt set as the conversations shaping AI evolve.
Citations change. New content emerges. Different prompts become more important. The MentionMethod technology continually refreshes the strategy to stay aligned with what AI is relying on now.
Once your media strategy is built, choose how you want to run it: activate in the DSP you already use, or let MentionMethod run the campaign for you.
We package your targetable audiences and inventory into a private marketplace Deal ID. Add it to the DSP you already use and run the campaign with your own team, budgets, and reporting.
Our team builds and executes the media campaign on your behalf, from targeting and placements to launch, then keeps it aligned as the sources shaping AI responses change.
Either way, your campaign is built on the same insights: the prompts, sources, and people shaping AI responses.
Your funnel already has a channel for every stage. But buyers now ask AI while they research, and those answers are shaped by third-party content, not traditional ads or your website. MentionMethod covers that step.
Keep the channels you have. MentionMethod adds the step they weren’t built to reach.
Everything you need to know about turning ad spend into the brand mentions that shape AI answers.
MentionMethod converts your ad spend into brand mentions across the content AI relies on. We identify the articles, forums, Reddit threads, and other sources LLMs cite for the prompts that matter to your brand. Then we run engaging ads designed to spark comments and brand mentions from the people reading that content, and to influence the writers creating it.
Not directly. LLMs generally don't see or use ads. What they do rely on is the content they cite, including the comments and conversations on those pages. MentionMethod runs engaging ads to the people reading AI-cited sources, with one goal: getting them to comment on and mention your brand in that organic content. Those comments and mentions are something LLMs can see and potentially cite. So your ads influence AI answers indirectly, through real people talking about your brand.
AI answers are shaped mostly by what others say about a brand, not what the brand says about itself. Reviews, articles, forum threads, and discussions carry more weight than your own website. MentionMethod focuses your spend on growing that third-party conversation.
SEO improves the content you own so it ranks in search. MentionMethod works on the content you don't own: the third-party sources AI cites when it answers questions about your category. The two work well together, but they solve different problems.
Consumer Targeting reaches the readers of AI-cited content. We run engaging ads to people consuming the pages LLMs rely on, driving organic comments and brand mentions that LLMs can see and potentially cite.
Writer Influence reaches the journalists, editors, and contributors behind AI-cited earned media. We identify the writers shaping the content LLMs rely on and target them with ads designed to influence future coverage and brand mentions.
We start by defining the questions and conversations where your brand needs to appear. Then we analyze which articles, publications, forums, and threads LLMs cite in their responses to those prompts. The MentionMethod technology keeps refreshing that analysis, because the sources AI relies on change over time.
You have two options. Add a private marketplace Deal ID to the DSP you already use and run the campaign with your own team, or let MentionMethod build and run the campaign for you.
The MentionMethod technology tracks your brand mentions across AI-cited sources and AI answers over time, so you can see how the conversation about your brand changes as your campaign runs.
Still have a question? Schedule a demo
Most AI visibility tools stop at telling you how often AI answers mention your brand. MentionMethod helps you change it, turning your ad spend into mentions across the content LLMs rely on.
Convert ad spend to mentions in AI answers.