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Research, comparisons, and interactive explainers on how AI assistants choose which brands to mention, cite, and recommend.
Brands spend billions on advertising, but AI assistants build their answers from somewhere else. Here is what the data shows about where ads fit, and where they do not.
Read the articleAsk three AI engines the same question and they will lean on very different corners of the web. We broke down 680 million citations to show each engine’s source mix.
Read the articleFor two decades, backlinks were the currency of search. In AI answers, a different signal lines up far more closely with which brands get named.
Read the articleGetting cited once is not the same as staying cited. New data on weekly citation drift and content freshness shows how quickly AI answers move on.
Read the articleRun the same prompt twice and you will probably get a different list of brands. Here is what that means for how you measure AI visibility.
Read the articleConvert ad spend to mentions in AI answers.